On August 23, 2016, PLC, in assistant to the Shanghai Municipal Tourism Administration, co-organized the high profile “China-U. S. Tourism Promotion Conference” at the North America regional headquarters of Xinhua News Agency. This conference not only introduced travel services and tourist products, and promoted the city of Shanghai in all aspects as a tourist destination, but also deepened the ties between Shanghai municipality and New York City and strengthened the cultural connection between the two cities.  The conference was attended by Ms. Meihong Cheng, Deputy Director of Shanghai Municipal Tourism Bureau, Mr. Li Liyan, Cultural Counselor of the Consulate General of the People's Republic of China in New York, and Mr. Fred Dixon, Director of New York City Tourism and Convention Bureau along with hundreds of delegates representing organizations in media, political, and tourism sectors.  Participants attended the viewing of the official Shanghai city image video that was released with the latest 4K visual effect technology. Conference participants also discussed the development of tourism, cultural exchange and other strategic partnership opportunities.